Health-ConsciousPeople have really become health-conscious, resulting in higher demand for fresh fruits and vegetables. With so many options, it may be confusing for any consumer to find the freshest fruits and vegetables to eat.

To avoid wasting time and money on spoilt or bland produce, fruit and veg suppliers list some things that you can look into.


Not all fruits are the same when they are ripe and that squeezing them may only cause damage. First, hold the fruit and check the flesh outside, making sure it is firm but yield to pressure. Fruits that are too firm may either be unripe or dry inside. Check the weight as well, as it can indicate the juiciness of the fruit. Inspect the surface for any marks or bruises – this may indicate that they might be damaged. Also, try and smell the fruit; if the smell is too strong, it might be overripe, while a sour or stinky smell would suggest that the fruit is past its prime.


As with fruits, you can also use the same rules when inspecting vegetables. Check whether the surface is consistent and even-colored, as well as firm all around. Any softness in vegetables can signal rot even when it is not visually obvious. As for fresh greens, most leaves should be smooth, green, and unbroken, but a little brown-ness can be expected due to shipping and handling. Root vegetables should be firm and tough, and unblemished because cracks may mean the crop may be too dry. Although vegetables do not have strong smells, any vague odor of rot or mold should be a signal that they are spoiled.

Finding fruit and veg suppliers that you can trust can be confusing and tricky, but it is not impossible. Researching options online, as well as going to local markets could present you with various options for fresh and organic produce that is worth your money.